Ajward by Lattafa is a unisex eau de parfum launched in 2021, inspired by the richness and splendor of the Orient. Both fruity, woody, and musky, this creation embodies a confident and luminous elegance, designed for those who dare to stand out.
From the very first spritz, the fruity notes bring a lively and radiant freshness. The opening is dynamic, alluring, and immediately expressive, creating a warm and refined atmosphere.
The floral heart reveals a classic and timeless alliance of rose and jasmine. The rose brings nobility and depth, while the jasmine diffuses a delicate and enveloping sensuality. Together, they structure the composition with finesse and elegance.
In the base, the fragrance gains in intensity and longevity. Musk offers a clean and persistent sensuality, amber brings an enveloping oriental warmth, vanilla softens the whole with roundness, while cedar establishes an elegantly anchored woody base. The sillage is harmonious, long-lasting, and distinctive.
Ajward is a balanced olfactory signature, at the crossroads of luminous fruity and oriental woody notes, ideal for asserting one's presence with confidence.